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Case Studies
Success stories from leading brands who have achieved real customer impact with retail media.
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Tegel Free Range
This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.
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Fakeaways
Cartology New Zealand teamed up with client partners with a complete omnichannel solution utilising pre-shop, front of store and at shelf across both digital and in-store.
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Dettol - Germ Genius
Reckitt partnered with Cartology for an exclusive omnichannel campaign that enhanced brand equity through a purpose-driven initiative.
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Mondelez - Cadbury Easter
The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.
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McCains Case Study
McCains and Cartology created an omnichannel, insight-led, marketing solution, spanning multiple media channels across the entire customer journey.
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Colgate - Fluffy
An opportunity presented itself to educate and introduce New Zealand shoppers to a core product and to the Fluffy brand.
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Colgate- Optic White Range
Cartology and Colgate worked together to launch the Colgate Optic White Pro Series in Countdown, targeting the ‘premium’ affluence customer segment.