Tegel Free Range
This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.
Sales uplift (Week 1 participating products)
Sales uplift (Week 2 participating products)
New-to-brand customers
Background & Objectives
Driven by insights, Tegel embarked on a transition to SPCA certified free-range by introducing a range of value-added, convenient meal, and snack offerings across multiple categories relevant to today’s consumers.
This was a highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories. The omnichannel approach was highly engaging, capturing shoppers at multiple touchpoints on their shopper journey. The campaign provided exceptional brand exposure enabling dynamic content updates that resulted in outstanding results, driving impressive product performance and reaffirming the strength of a successful partnership in a competitive retail landscape.
Cartology solution
This two-fold strategy required an omni-channel approach to help Tegel achieve its objective of becoming a brand for all New Zealanders who prioritise ethical food choices despite their busy lives. This 12-week omnichannel campaign spanned the Butchery, Frozen, and Chilled categories, reaching customers at multiple points along the shopper journey, through eDMs, digital mailers, front of store screens, online banners, and in-store displays.
The Tegel Free Range Branded Shop offered Shoppers meal inspiration through sponsored recipes and a convenient hub to purchase Tegel's full range.
