Customer Insights & Research
The way Kiwis shop has changed forever. Cartology has a deep understanding of customers and their shopping behaviours, giving brands the robust insight they need to connect to the right customers and drive results.
197
Woolworths stores New Zealand wide
+ 3.2
weekly visits
+ 4M
weekly searches on woolworths.co.nz
+ 1.9M
active Everyday Rewards members
We get customers
Our media solutions are built on market-leading insights, giving you unprecedented customer-led solutions to meet your brand objectives.
Category Collection
The Category Collection is Cartology’s flagship research program designed to bring you closer to the heart of Woolworths shoppers across key categories including Baby, Drinks, Health & Body, Pet and Snacks. These insights highlight the evolving dynamics of the shopping environment, and we're here to help your brand make the most of it. Cartology positions your brand where it needs to be on the customer journey, leveraging the power of Everyday Rewards and through our deep understanding of shopper behaviour.
This is Retail Media Playbook
Retail media is growing at a rapid pace. As leaders in retail media, Cartology is on a mission to help drive an understanding of what retail media is, where it is headed, and the opportunities it offers brands. This is Retail Media delivers the insight and proof points from client success, to help brands enter the world of retail media with confidence.
The connected customer journey
It has been over 3 years since the first COVID-19 lockdown, eCommerce and digital has well and truly transformed the customer journey and while eCommerce penetration has normalised post COVID, engagement has never been higher.
Get your brand in the basket
In the past few years, we’ve been no strangers to change and uncertainty. Macro-economic factors are proving to be a real and tangible concern for customers and marketers with the increases in the cost of living starting to pinch the family budget. We know 68% of customers are being more careful with spending (vs 6 months ago) and this is reflected in what makes it into the weekly grocery shop. The average basket hovers around 14 items, up slightly over Covid, but down over the past twelve months. Is your brand best placed to land in the basket?