News

In this issue, read about our third year, our award winning campaigns as well as a showstopping case study featuring some favourite delicious treats! We also chat to some of our Product & Platform team about how digital is powering the customer journey, online and instore. And finally a look into the all new category collection, our flagship research program.

We're excited to announce that entries for Cartology Campaign of the Year 2024 are now open!

We are thrilled to announce that Cartology NZ has won gold and silver in the Retail Media category at the 2023 Shop! ANZ Awards.

It is with great joy and a sense of accomplishment that we proudly celebrate the third anniversary of Cartology.

Congratulations Team Tegel on the outstanding winning campaign for Cartology Campaign of the Year 2023. An undeniably well-deserved win and a testament to the partnership and collaboration between Cartology and Tegel with the use of Retail Media to deliver real customer impact.

Connect with customers from sofa to shelf. The Cartology team thoroughly enjoyed the two days at the Woolworths New Zealand Experience 2023 in late September.

We are excited to announce the three finalists for the Cartology Campaign of the Year 2023!

 if the last few years taught brands anything it’s that they need to be prepared to pivot based on changing environments and customer needs.

Cartology has been on an incredible journey over the past two years

Three simple tips when it comes to planning your retail media campaign.

What have we learnt through the experience of the past 12 months that can carry through and shape the future for e-commerce and shopper transactions within retail and shopping environments?

Retail marketing is no longer about in-store versus online, it is about meeting customers how and where they choose to shop. Are these changed shopping behaviours here to stay?

The catalyst of the retail media evolution can be credited to five driving forces.

Value – or the perception thereof – has become an increasingly crucial matter for shoppers over the past two years.

Initially framed as an extension of performance media vehicles, retail media is now providing to offer brands a full-funnel solution. All with unrivalled measurement and attribution capabilities. 

It's about meeting customers how and where they choose to shop. Are these changed shopping behaviours here to stay?

Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched today with a commitment to help local brands and suppliers be more relevant and engaging for some of the country’s most active retail customers.