Mondelez - Cadbury Easter
The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.
Online sales uplift (average weekly)
Sales uplift (average weekly)
New-to-brand customers
Background & Objectives
The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period. Leveraging category insights, the chance to ‘Win a $10,000 trip to Hawaii’ was simple yet compelling.
Cartology solution
This 360-degree campaign included the Cartology pre-shop strategy utilising letterbox broadsheets. This was complemented with multiple touchpoints, from external digital driving shoppers to the branded shop, to online shopping elements as well as in-store activations with front of store screens.
