Real impact
Real customers
Real results
With a data-led advertising ecosystem and 1:1 connections with millions of Woolworths customers, Cartology gets customers like no-one else can.
197
Woolworths stores New Zealand wide
+ 3.2 M
weekly visits
+ 1.9 M
active Everyday Rewards members
+ 4 M
weekly searches on woolworths.co.nz
We get customers
Cartology is a leading retail media business, providing data-led advertising solutions to connect brands with Woolworths customers end to end on their shopping journey.
Drive real customer impact in the moments that matter most
We position your brand where it needs to be on the customer journey, including the critical final step of the shopping journey. Cartology knows customers in a way that no-one else can.
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The Super Seven
From Click Frenzy to Black Friday and of course Christmas, there is no bigger period across the retail calendar than the last 7 weeks of the year. But as customer behaviour continues to evolve, success isn’t guaranteed and brands need to respond.
Colgate- Optic White Range
Cartology and Colgate worked together to launch the Colgate Optic White Pro Series in Countdown, targeting the ‘premium’ affluence customer segment.
Colgate - Fluffy
An opportunity presented itself to educate and introduce New Zealand shoppers to a core product and to the Fluffy brand.
McCains Case Study
McCains and Cartology created an omnichannel, insight-led, marketing solution, spanning multiple media channels across the entire customer journey.
Mondelez - Cadbury Easter
The Mondelez Cadbury Easter Campaign with Cartology offered Countdown’s Onecard customers an exclusive omnichannel win promotion during a key seasonal period.
Dettol - Germ Genius
Reckitt partnered with Cartology for an exclusive omnichannel campaign that enhanced brand equity through a purpose-driven initiative.
Fakeaways
Cartology New Zealand teamed up with client partners with a complete omnichannel solution utilising pre-shop, front of store and at shelf across both digital and in-store.
Tegel Free Range
This highly successful campaign for the launch of Tegel’s new product ranges across multiple supermarket categories captured shoppers at multiple touchpoints on their journey.
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Level 8, 4 Williamson Avenue
Ponsonby, Auckland 1021
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