Thursday, 24 November 2022
The prestigious Countdown Supermarket Supplier of the Year Awards recognise suppliers who have demonstrated category leadership and partner solutions through creative and insight-led executions.
2022 saw the launch of a new category in the Supplier Awards; the Cartology Campaign of the Year. This award recognises the deep partnership and collaboration between brands and Cartology, to deliver data-led campaigns that drive real customer impact in the moments that matter most.
After an incredible 19 campaign submissions spanning across categories from perishables to cleaning, we had three fantastic finalists:
Mondelez - Easter Confectionary Seasonal
Goodman Fielder - Meadow Fresh Milk
McCain - Pub Style Chips
Cartology Campaing of the Year winner - McCain
Cartology Campaign of the year winners, McCain, partnered with Cartology for the Pub Style Chips campaign.
The omnichannel campaign delivery is a reflection of innovation, collaboration and a strong relationship between the parties involved, which resulted in some amazing results.
Overall, the campaign delivered some incredible results with +33% of shoppers new to the Pub Style range, achieving the main campaign objective. The success that the McCain campaign has seen, truly deems it worthy of the 2022 Cartology Campaign of the Year Award.
